Supporting independent craft wineries.

1704, 2024

Sabar Wine Estate – ‘A small hill of great wines’

By |April 17, 2024|Categories: Business and Operations, Digest, Featured, Industry, Marketing and Sales, News, Origin Stories|Tags: , , , , , , , , , , , , , , , , , , , , |

Founded in 2009 by Gábor Ádám, Sabar Wine Estate is a small producer – only 7 hectares – located on Sabar Hill (hence the name) in the Badacsony wine region, part of the Lake Balaton area. […]

304, 2024

TILIA Estate – House of Pinots and More

By |April 3, 2024|Categories: Business and Operations, Digest, Featured, Industry, Marketing and Sales, News, Origin Stories|Tags: , , , , , , , , , , , , , , , , , , |

TILIA Estate in Potoče, Vipava Valley – in Slovenia’s Primorska region – was founded in 1996. […]

1703, 2024

Don Melchor – ‘One story, one terroir, one wine’

By |March 17, 2024|Categories: Business and Operations, Commentary, Digest, Featured, Industry, Local Wine Events, Marketing and Sales, News, Origin Stories|Tags: , , , , , , , , , , , , , , , , , , , |

As Viña Don Melchor celebrates the release of its 2021 vintage – its 35th – I had the opportunity to meet, taste with, and interview Enrique Tirado, the technical director (director of winemaking) and CEO of this iconic, singular wine for the past 27 years – at Napa’s Compline restaurant in January 2024. […]

2502, 2024

Cliff Lede Vineyards: The Winery Where Music, Art, and Wine Collide in Napa Valley

By |February 25, 2024|Categories: Business and Operations, California, Featured, Industry, News|Tags: , |

Credit: Bob McClenahan Cliff Lede’s journey to Napa Valley winemaking began rather unexpectedly, sparked by his grandmother’s home winemaking hobby in Edmonton, Canada.  A transformative visit to Napa Valley on a business trip in the 1990s during his construction career sealed the deal. […]

2501, 2024

Press Release: Information, Research and Discussions Highlight Wine and Winegrape Industry’s Largest Gathering

By |January 25, 2024|Categories: Business and Operations, California, Digest, Featured, Industry, Local Wine Events, Marketing and Sales, News, Origin Stories|Tags: , , , , , , , , , , , |

SACRAMENTO, CA, JANUARY 25, 2024 From every corner of the world, wine and winegrape professionals convened at the 30th annual Unified Wine & Grape Symposium this week in Sacramento. […]

2012, 2023

Nicholson Vineyards Winery: Where Tradition Meets Passion in the Santa Cruz Mountains

By |December 20, 2023|Categories: Business and Operations, Featured, Industry, Marketing and Sales, News|Tags: |

Credit: Nicholson Vineyards Winery With a deep passion for winemaking steeped in a legacy of eleven generations of farming, the Nicholson family has been producing wines since 1995 on their estate vineyards in California’s Santa Cruz County. Renowned for their Chardonnay and Pinot Noir, they also source grapes from around the state to create specialty wines that reflect the diverse terroir of California. […]

309, 2021

USDA Outlines Economic Development for Rural Businesses

By |September 3, 2021|Categories: Business and Operations, News|

The U.S. Department of Agriculture (USDA) announced that it has provided a record-breaking amount of support for rural working capital and other business capital needs in fiscal year 2021.  The department has invested $1.2 billion in loan guarantees to help rural businesses in 41 states, Guam and the Virgin Islands, according to a press release. “Under the leadership of President Biden, Vice President Harris and Agriculture Secretary Vilsack, USDA is expanding access to capital to prioritize rural economic development,” said Deputy Under Secretary for Rural Development Justin Maxson, in a press announcement. “As we continue to respond to the COVID-19 [...]

1506, 2020

5 Things to Consider as You Prepare to Reopen

By |June 15, 2020|Categories: Business and Operations, Featured|

Tasting rooms are reopening across the country, and early signs indicate that consumers are ready to visit. But it’s clear that visits to wine country won’t be the same as they were before the Covid-19 pandemic arrived. With heightened sanitation protocols to social distancing measures, it’s imperative to maintain an atmosphere of relaxation and fun alongside the need to protect the health and safety of winery team members and guests.

506, 2020

Low Cost Resources That Can Make A Big Impact On Your Marketing

By |June 5, 2020|Categories: Business and Operations, Featured|

Small production wineries often struggle with a lack of resources, time and money, to accomplish all of their business goals.  Marketing often becomes the area that is neglected-it's technical, where do you star?  Which platforms to use?  How do you measure success?  Below I have compiled some easy and low cost tools to address these issues.

104, 2020

5 Tips To Increase Online Wine Sales Right Now

By |April 1, 2020|Categories: Business and Operations, Featured|Tags: |

As we continue in our new normal, many wineries are struggling to understand what they can do TODAY to increase online wine sales to replace the tasting room and event traffic they would normally have this time of year.

505, 2019

Is Craft Wine Carrying the Wine Industry?

By |May 5, 2019|Categories: Business and Operations|

Craft Wine is becoming increasingly important to wine sales, not just in the United States but around the world. The trend is being driven first by people who are passionate about wine retiring, leaving their day jobs or creating a space in their lives in some way to produce wines they believe in.

305, 2019

Sorting Out The Distribution Maze

By |May 3, 2019|Categories: Business and Operations|

Deciding if you need a distributor is essential if you are a small winery. Many successful wineries only sell direct-to-consumer (DtC)—from their tasting rooms and wine clubs—and the profit margins are better. Some wineries have individual relationships with restaurants or retailers. Others are only distributed in their home state and its capital and regional cities.

2904, 2019

How an Affiliate Program Can Increase DTC Sales

By |April 29, 2019|Categories: Business and Operations, Marketing and Sales|

What is Affiliate Marketing? af·fil·i·ate mar·ket·ing noun a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

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