Supporting independent craft wineries.

309, 2021

USDA Outlines Economic Development for Rural Businesses

By |September 3, 2021|Categories: Business and Operations, News|

The U.S. Department of Agriculture (USDA) announced that it has provided a record-breaking amount of support for rural working capital and other business capital needs in fiscal year 2021.  The department has invested $1.2 billion in loan guarantees to help rural businesses in 41 states, Guam and the Virgin Islands, according to a press release. “Under the leadership of President Biden, Vice President Harris and Agriculture Secretary Vilsack, USDA is expanding access to capital to prioritize rural economic development,” said Deputy Under Secretary for Rural Development Justin Maxson, in a press announcement. “As we continue to respond to the COVID-19 [...]

1506, 2020

5 Things to Consider as You Prepare to Reopen

By |June 15, 2020|Categories: Business and Operations, Featured|

Tasting rooms are reopening across the country, and early signs indicate that consumers are ready to visit. But it’s clear that visits to wine country won’t be the same as they were before the Covid-19 pandemic arrived. With heightened sanitation protocols to social distancing measures, it’s imperative to maintain an atmosphere of relaxation and fun alongside the need to protect the health and safety of winery team members and guests.

506, 2020

Low Cost Resources That Can Make A Big Impact On Your Marketing

By |June 5, 2020|Categories: Business and Operations, Featured|

Small production wineries often struggle with a lack of resources, time and money, to accomplish all of their business goals.  Marketing often becomes the area that is neglected-it's technical, where do you star?  Which platforms to use?  How do you measure success?  Below I have compiled some easy and low cost tools to address these issues.

104, 2020

5 Tips To Increase Online Wine Sales Right Now

By |April 1, 2020|Categories: Business and Operations, Featured|Tags: |

As we continue in our new normal, many wineries are struggling to understand what they can do TODAY to increase online wine sales to replace the tasting room and event traffic they would normally have this time of year.

505, 2019

Is Craft Wine Carrying the Wine Industry?

By |May 5, 2019|Categories: Business and Operations|

Craft Wine is becoming increasingly important to wine sales, not just in the United States but around the world. The trend is being driven first by people who are passionate about wine retiring, leaving their day jobs or creating a space in their lives in some way to produce wines they believe in.

305, 2019

Sorting Out The Distribution Maze

By |May 3, 2019|Categories: Business and Operations|

Deciding if you need a distributor is essential if you are a small winery. Many successful wineries only sell direct-to-consumer (DtC)—from their tasting rooms and wine clubs—and the profit margins are better. Some wineries have individual relationships with restaurants or retailers. Others are only distributed in their home state and its capital and regional cities.

2904, 2019

How an Affiliate Program Can Increase DTC Sales

By |April 29, 2019|Categories: Business and Operations, Marketing and Sales|

What is Affiliate Marketing? af·fil·i·ate mar·ket·ing noun a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

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