Get Your Winery Website Ready for E-Commerce
Below is a quick guide to help you get your website e-commerce ready as we work to make our Craft Wine online sales network as robust as possible.
USDA Outlines Economic Development for Rural Businesses
The U.S. Department of Agriculture (USDA) announced that it has provided a record-breaking amount of support for rural working capital and other business capital needs in fiscal year 2021. The department has invested $1.2 billion in loan guarantees to help rural businesses in 41 states, Guam and the Virgin Islands, according to a press release. “Under the leadership of President Biden, Vice President Harris and Agriculture Secretary Vilsack, USDA is expanding access to capital to prioritize rural economic development,” said Deputy Under Secretary for Rural Development Justin Maxson, in a press announcement. “As we continue to respond to the COVID-19 [...]
Planning a Virtual Tasting? Read This First
Virtual tastings took off during the early days of the Covid-19 pandemic, and to the surprise of many vintners, they worked!
5 Things to Consider as You Prepare to Reopen
Tasting rooms are reopening across the country, and early signs indicate that consumers are ready to visit. But it’s clear that visits to wine country won’t be the same as they were before the Covid-19 pandemic arrived. With heightened sanitation protocols to social distancing measures, it’s imperative to maintain an atmosphere of relaxation and fun alongside the need to protect the health and safety of winery team members and guests.
Low Cost Resources That Can Make A Big Impact On Your Marketing
Small production wineries often struggle with a lack of resources, time and money, to accomplish all of their business goals. Marketing often becomes the area that is neglected-it's technical, where do you star? Which platforms to use? How do you measure success? Below I have compiled some easy and low cost tools to address these issues.
5 Tips To Increase Online Wine Sales Right Now
As we continue in our new normal, many wineries are struggling to understand what they can do TODAY to increase online wine sales to replace the tasting room and event traffic they would normally have this time of year.
Total Wine vs Tennessee Ruling: Impact to Small Producers
On June 26th, the U.S. Supreme Court upheld the decision by two lower courts which allowed wine to be shipped into the state. Now what?
Is Craft Wine Carrying the Wine Industry?
Craft Wine is becoming increasingly important to wine sales, not just in the United States but around the world. The trend is being driven first by people who are passionate about wine retiring, leaving their day jobs or creating a space in their lives in some way to produce wines they believe in.
Sorting Out The Distribution Maze
Deciding if you need a distributor is essential if you are a small winery. Many successful wineries only sell direct-to-consumer (DtC)—from their tasting rooms and wine clubs—and the profit margins are better. Some wineries have individual relationships with restaurants or retailers. Others are only distributed in their home state and its capital and regional cities.
How an Affiliate Program Can Increase DTC Sales
What is Affiliate Marketing? af·fil·i·ate mar·ket·ing noun a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
How To Build Websites for Craft Wineries
Guest Contributed from www.sipsmall.com I have been asked a lot of questions lately about how I developed my systems for building websites and marketing work...
Improving The Tasting Room Experience
First and last impressions count. That is why you will want to manage every facet of your guests’ experience when they visit your tasting room. That starts w...