Virtual tastings took off during the early days of the Covid-19 pandemic, and to the surprise of many vintners, they worked! Originally conceived of as a stop-gap measure to tide wine lovers over until tasting rooms reopened, now many wineries are incorporating virtual tastings, and other online experiences, into their long-term marketing plans.

While some consumers will quickly return to wine country for in-person visits, others may be more reticent, especially older consumers who are at higher risk. For others, it may be out of their budget. Whatever the reason, online video content is a great way to engage buyers from the comfort of their own home.

So how can you add this new outlet to your winery’s marketing plan? From planning to technology to follow up, here are practical tips to make your virtual tasting a success. We’ll answer questions including:

• What are the key elements of a virtual tasting?
• What technology should I use?
• How do I stand out from the crowd?

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