Press Release: Information, Research and Discussions Highlight Wine and Winegrape Industry’s Largest Gathering

By Published On: January 25, 2024

SACRAMENTO, CA, JANUARY 25, 2024
From every corner of the world, wine and winegrape professionals convened at the 30th annual Unified Wine & Grape Symposium this week in Sacramento.

The event serves as a dynamic platform to address industry challenges, share information and explore the latest technologies, equipment and services. Organized by the industry, for the industry, the Unified Symposium is the largest show of its kind in the Americas, hosting over 10,000 industry professionals with three days of program sessions and 900 exhibit booths.

“As our industry navigates through challenging times, the Unified Symposium is a rare opportunity for industry leaders and experts to gather, examine the latest data and discuss potential strategies to right the ship,” said Natalie Collins, president of the California Association of Winegrape Growers (CAWG) and co-host of the Unified Symposium. “For thirty years, Unified has served as a space to unite the industry, discuss emerging trends and find the technology, supplies, services and partners essential for charting the year ahead.”

Held at the Sacramento Convention Center, the Unified Symposium is also Sacramento’s largest trade show, providing the city with over $16 million in restaurant, hotel and related revenues. Experts from around the globe spoke at the 23 different symposium sessions addressing everything from winemaking and winegrape growing to marketing and business operations. The massive trade show floor, which is larger than three football fields, showcased the supplies, equipment and services that drive the American wine industry.

“This was the largest trade show Unified Symposium has ever had and we’re continuing to see growing interest from the wine and grape community,” said Dan Howard, executive director of the American Society for Enology and Viticulture (ASEV) and the show’s other co-host. “We are already seeing increased enthusiasm for next year’s show. It’s a great reminder of how important having a show such as Unified is to the success and progress of the American wine industry.”

The 2025 Unified Wine & Grape Symposium will take place on January 28-30 at the SAFE Credit Union Convention Center in Sacramento. Built with the joint input of growers, vintners, and allied industry members, the Unified Symposium will celebrate 31 years of serving as a clearinghouse of information important to wine and grape industry professionals, as well as hosting the industry’s largest trade show of its kind. For more information, visit www.unifiedsymposium.org.

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Muriel Bañares
Brown·Miller Communications
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About the Author: Elizabeth Smith

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Dr. Elizabeth Smith is a former college professor and wine club manager turned award-winning writer, copywriter, and wine and writing competition judge. Elizabeth is a member of Les Dames d’Escoffier International Sacramento and Sonoma Chapters, the Circle of Wine Writers and the Food, Wine, and Travel Writers Association. Connect with Elizabeth at easmith.net/contact.