Supporting independent craft wineries.

1902, 2024

Benedek Pince – Third-generation winemaker Péter Benedek carries on his family’s legacy

By |February 19, 2024|Categories: Digest, Featured, Industry, Marketing and Sales, News, Origin Stories|Tags: , , , , , , , , , , , , , , , , , , , , , , |

In the village of Gyöngyöstarján in Hungary’s Mátra region, third-generation winemaker Péter Benedek carries on his family’s legacy in his grandfather’s original cellar, along with the assistance of his parents, who help care for the vineyards. […]

1402, 2024

Márkvárt János – “I was born with 50% Kadarka in my blood.”

By |February 14, 2024|Categories: Digest, Featured, Industry, Marketing and Sales, News, Origin Stories|Tags: , , , , , , , , , , , , , , , |

A descendant of a Swabian family, János Márkvárt, Jr. is a self-taught, third-generation winegrower and winemaker whose family has longtime roots in Szekszárd, Hungary. […]

1102, 2024

Deurić Winery – A juicy taste of Serbia’s Fruška Gora region

By |February 11, 2024|Categories: Digest, Featured, Industry, Marketing and Sales, News, Origin Stories|Tags: , , , , , , , , , , , , , , |

Deurić Winery – located near the village of Mala Remeta on the sunny, southern slopes of the Fruška Gora region of Serbia – has a philosophy – “From grapes we draw the best that nature has given us.” […]

3101, 2024

Merlot: It’s (expletive) fine!

By |January 31, 2024|Categories: California, Commentary, Featured, Industry, Local Wine Events, Marketing and Sales, News, Origin Stories, Washington|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

  “Merlot: It’s (expletive) fine,” exclaimed Jonathan Cristaldi, the moderator for “Merlot Renaissance: Celebrating Two Decades Beyond Sideways,” at the annual Unified Wine & Grape Symposium in Sacramento January 23-25. […]

2901, 2024

U.S. wine journalist Dr. Elizabeth Smith remembers Slovakia

By |January 29, 2024|Categories: Digest, Featured, Industry, Marketing and Sales, News, Origin Stories|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

U.S. wine journalist Dr. Elizabeth Smith remembers Slovakia […]

2501, 2024

Press Release: Information, Research and Discussions Highlight Wine and Winegrape Industry’s Largest Gathering

By |January 25, 2024|Categories: Business and Operations, California, Digest, Featured, Industry, Local Wine Events, Marketing and Sales, News, Origin Stories|Tags: , , , , , , , , , , , |

SACRAMENTO, CA, JANUARY 25, 2024 From every corner of the world, wine and winegrape professionals convened at the 30th annual Unified Wine & Grape Symposium this week in Sacramento. […]

2201, 2024

Miraflores Winery: A Thriving Vineyard in Pleasant Valley, El Dorado County

By |January 22, 2024|Categories: California, Featured, Industry, Marketing and Sales, News|Tags: |

Credit: Miraflores Winery Dr. Victor Alvarez, a successful pathologist, found himself mesmerized by the scenic beauty of Pleasant Valley, in El Dorado County,  during a detour on a business trip to Reno. This serendipitous discovery led him to purchase a property that would eventually become the flourishing Miraflores Winery.  […]

2012, 2023

Nicholson Vineyards Winery: Where Tradition Meets Passion in the Santa Cruz Mountains

By |December 20, 2023|Categories: Business and Operations, Featured, Industry, Marketing and Sales, News|Tags: |

Credit: Nicholson Vineyards Winery With a deep passion for winemaking steeped in a legacy of eleven generations of farming, the Nicholson family has been producing wines since 1995 on their estate vineyards in California’s Santa Cruz County. Renowned for their Chardonnay and Pinot Noir, they also source grapes from around the state to create specialty wines that reflect the diverse terroir of California. […]

1312, 2023

Barboursville Vineyards: Virginia Wine, Italian Soul

By |December 13, 2023|Categories: Featured, Industry, Marketing and Sales, News|Tags: |

Credit: Barboursville Vineyards In the 1970s, Italian winemaking pioneer Gianni Zonin harbored a dream to establish a winery in the United States. While renowned regions like Napa Valley and the Finger Lakes beckoned, Zonin’s path led him to an unexpected destination: Virginia. […]

712, 2023

Ponzi Vineyards: A Legacy of Exceptional Wines in the Willamette Valley

By |December 7, 2023|Categories: Featured, Industry, Marketing and Sales, News|Tags: |

Credit: Ponzi Vineyards Ponzi Vineyards is a living testament to the transformative power of time and passion. For generations, the Ponzi family has crafted wines that embody the unique spirit of the Willamette Valley. Their story is one of unwavering dedication to sustainable practices and a deep respect for the land, propelling them to the forefront of Oregon’s winemaking scene. […]

1809, 2023

Beyond Tokaji – Pushing the Boundaries of Hungarian Wines

By |September 18, 2023|Categories: Featured, Industry, Marketing and Sales, News, Origin Stories|Tags: , , , , , , , , , , , , |

Hungary’s 22 wine regions offer a variety of wines of remarkable value. Three of Credo’s latest imports push the boundaries of traditional winemaking.

1012, 2022

Bells Up Winery – The End of the Beginning

By |December 10, 2022|Categories: Digest, Featured, Industry, Marketing and Sales, News, Oregon, Origin Stories, Q&A|Tags: , , , , , , |

In August 2021, I met Sara and Dave Specter of Bells Up Winery for the first time during a media visit that was a bit more formal – a sit-down tasting and interview with them both.

2111, 2022

Lenné Estate – Going in Blind

By |November 21, 2022|Categories: Digest, Industry, Marketing and Sales, News, Oregon, Origin Stories|Tags: |

Lutz, an Oregonian, began his career in Napa Valley in 1984, when he developed a taste for wine shortly after college. He worked at several well-known wineries, including Robert Mondavi. It was at Mondavi where Lutz and the Mondavi team would participate in staff blind tastings led by Robert himself.

408, 2022

Lula Cellars – The Deep End’s Hidden Gem Comes of Age

By |August 4, 2022|Categories: California, Digest, Featured, Industry, Marketing and Sales, News, Origin Stories|Tags: |

During a rare chilly and rainy, late-spring day, a friend and I stopped to taste the highly rated wines at Lula Cellars, a small producer in the cooler and foggier “Deep End” of Anderson Valley in Mendocino County.

1412, 2021

Using Video to Promote Your Small Winery

By |December 14, 2021|Categories: Industry, Marketing and Sales, News|Tags: |

Since the beginning of the pandemic, video has become an essential tool to tell your brand's story, and create a connection to your customers that is more personal than photos and written content. Most social media platforms have built in video components but it is tough to know how to use them, as they all have different features and specs. 

711, 2021

Dropshipping for Small Wineries

By |November 7, 2021|Categories: Featured, Marketing and Sales|Tags: |

As a small producer being able to maximize revenue from your website is important to your business but other than selling wine and event tickets, what can you do?  The truth is a lot, two-party companies that provide dropshipping services have made it easy for anyone to populate an e-commerce shop without too much effort.  With companies like Oberlo and Spocket you have the option of choosing ready-made products that ship from the U.S and companies like Printful, who will dropship branded products ordered on your website.

2907, 2021

Influencer Marketing for Small Producers

By |July 29, 2021|Categories: Featured, Marketing and Sales, News|Tags: |

Much has been said about influencer marketing in the wine industry lately. You can’t go to a conference or business forum in the industry without hearing about the problem of influencer marketing and how to deal with it. Serious wine writers are being pushed out of the industry and are unable to make a living while people who have very little wine education are taking over.

209, 2020

Webinar: Using Seasonal Content To Grow Your Brand

By |September 2, 2020|Categories: Featured, Marketing and Sales, News|

Watch the replay of this webinar on using seasonal advertising to grow your brand featuring Laurie Milliotte with Outshinery.com. Craftwine.org hosted the webinar on August 27, 2020.

508, 2020

Video Tutorial: How Wine Professionals Can Build Their Customer Base Through Custom Audiences

By |August 5, 2020|Categories: Marketing and Sales|

Are you ready to finally get in front of people on social media that will likely convert into customers for your wine business? Well, you can do this by creating Custom Audiences. Today’s digital advertising Laser Lesson — Hosted by Tony Rulli, CEO of Intentional Spark (and advertising guru!) — will walk you through the fundamentals of Custom Audiences on Facebook and Instagram.

408, 2020

Webinar: SEO Basics for Wineries

By |August 4, 2020|Categories: Featured, Marketing and Sales|

This webinar provides an overview of the basics of Search Engine Optimization (SEO) for wine industry businesses with Becca Keyes from Kalyapy & Co. Basic topics will include fundamentals, goals, and terminology. CraftWine.org hosted the session on July 30, 2020. 

Go to Top