Lutz, an Oregonian, began his career in Napa Valley in 1984, when he developed a taste for wine shortly after college. He worked at several well-known wineries, including Robert Mondavi. It was at Mondavi where Lutz and the Mondavi team would participate in staff blind tastings led by Robert himself.
During a rare chilly and rainy, late-spring day, a friend and I stopped to taste the highly rated wines at Lula Cellars, a small producer in the cooler and foggier “Deep End” of Anderson Valley in Mendocino County.
Since the beginning of the pandemic, video has become an essential tool to tell your brand's story, and create a connection to your customers that is more personal than photos and written content. Most social media platforms have built in video components but it is tough to know how to use them, as they all have different features and specs.
As a small producer being able to maximize revenue from your website is important to your business but other than selling wine and event tickets, what can you do? The truth is a lot, two-party companies that provide dropshipping services have made it easy for anyone to populate an e-commerce shop without too much effort. With companies like Oberlo and Spocket you have the option of choosing ready-made products that ship from the U.S and companies like Printful, who will dropship branded products ordered on your website.
Much has been said about influencer marketing in the wine industry lately. You can’t go to a conference or business forum in the industry without hearing about the problem of influencer marketing and how to deal with it. Serious wine writers are being pushed out of the industry and are unable to make a living while people who have very little wine education are taking over.
Are you ready to finally get in front of people on social media that will likely convert into customers for your wine business?
Well, you can do this by creating Custom Audiences. Today’s digital advertising Laser Lesson — Hosted by Tony Rulli, CEO of Intentional Spark (and advertising guru!) — will walk you through the fundamentals of Custom Audiences on Facebook and Instagram.
This webinar provides an overview of the basics of Search Engine Optimization (SEO) for wine industry businesses with Becca Keyes from Kalyapy & Co. Basic topics will include fundamentals, goals, and terminology. CraftWine.org hosted the session on July 30, 2020.
Join Theresa Dorr from Vinoshipper to learn more about one of the fastest-growing DtC solutions in the wine industry. She covers topics like compliance, insurance, managing an online wine club and more. CraftWine.org hosted the webinar on July 23, 2020.
Join us for an on-demand tutorial on how to easily and inexpensively create great marketing content for your winery! In this webinar we go over different types of content such as photos, videos, graphics and surveys as well as how to optimize the different types of content for both Facebook and Instagram.
I recently came across the acronym B.R.A.I.N which is regularly used to help women make decisions as to the right course of action in pregnancy. When I read the acronym, I realized that it could be just as useful when selling wine (or any other product for that matter).