Supporting independent craft wineries.

1412, 2021

Using Video to Promote Your Small Winery

By |December 14, 2021|Categories: Industry, Marketing and Sales, News|Tags: |

Since the beginning of the pandemic, video has become an essential tool to tell your brand's story, and create a connection to your customers that is more personal than photos and written content. Most social media platforms have built in video components but it is tough to know how to use them, as they all have different features and specs. 

711, 2021

Dropshipping for Small Wineries

By |November 7, 2021|Categories: Featured, Marketing and Sales|Tags: |

As a small producer being able to maximize revenue from your website is important to your business but other than selling wine and event tickets, what can you do?  The truth is a lot, two-party companies that provide dropshipping services have made it easy for anyone to populate an e-commerce shop without too much effort.  With companies like Oberlo and Spocket you have the option of choosing ready-made products that ship from the U.S and companies like Printful, who will dropship branded products ordered on your website.

2907, 2021

Influencer Marketing for Small Producers

By |July 29, 2021|Categories: Featured, Marketing and Sales, News|Tags: |

Much has been said about influencer marketing in the wine industry lately. You can’t go to a conference or business forum in the industry without hearing about the problem of influencer marketing and how to deal with it. Serious wine writers are being pushed out of the industry and are unable to make a living while people who have very little wine education are taking over.

209, 2020

Webinar: Using Seasonal Content To Grow Your Brand

By |September 2, 2020|Categories: Featured, Marketing and Sales, News|

Watch the replay of this webinar on using seasonal advertising to grow your brand featuring Laurie Milliotte with Outshinery.com. Craftwine.org hosted the webinar on August 27, 2020.

508, 2020

Video Tutorial: How Wine Professionals Can Build Their Customer Base Through Custom Audiences

By |August 5, 2020|Categories: Marketing and Sales|

Are you ready to finally get in front of people on social media that will likely convert into customers for your wine business? Well, you can do this by creating Custom Audiences. Today’s digital advertising Laser Lesson — Hosted by Tony Rulli, CEO of Intentional Spark (and advertising guru!) — will walk you through the fundamentals of Custom Audiences on Facebook and Instagram.

408, 2020

Webinar: SEO Basics for Wineries

By |August 4, 2020|Categories: Featured, Marketing and Sales|

This webinar provides an overview of the basics of Search Engine Optimization (SEO) for wine industry businesses with Becca Keyes from Kalyapy & Co. Basic topics will include fundamentals, goals, and terminology. CraftWine.org hosted the session on July 30, 2020. 

2807, 2020

Webinar: Grow Your DtC Sales With Vinoshipper.com

By |July 28, 2020|Categories: Featured, Marketing and Sales|

Join Theresa Dorr from Vinoshipper to learn more about one of the fastest-growing DtC solutions in the wine industry. She covers topics like compliance, insurance, managing an online wine club and more. CraftWine.org hosted the webinar on July 23, 2020.

2007, 2020

Webinar: Easy Steps For Creating Marketing Content

By |July 20, 2020|Categories: Featured, Marketing and Sales|

Join us for an on-demand tutorial on how to easily and inexpensively create great marketing content for your winery! In this webinar we go over different types of content such as photos, videos, graphics and surveys as well as how to optimize the different types of content for both Facebook and Instagram.

107, 2020

Using your B.R.A.I.N. to sell wine

By |July 1, 2020|Categories: Marketing and Sales|

I recently came across the acronym B.R.A.I.N which is regularly used to help women make decisions as to the right course of action in pregnancy.  When I read the acronym, I realized that it could be just as useful when selling wine (or any other product for that matter).

2901, 2020

Terragena Vineyard- Sustainability Blended with Adventure in Humboldt County

By |January 29, 2020|Categories: Marketing and Sales|

Terragena  Vineyard, located near Humboldt Redwoods State Park and about a 30 minute drive from Myers Flat or  Miranda in Humboldt County, California, is a c...

2904, 2019

How an Affiliate Program Can Increase DTC Sales

By |April 29, 2019|Categories: Business and Operations, Marketing and Sales|

What is Affiliate Marketing? af·fil·i·ate mar·ket·ing noun a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

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