Wine Searcher: Wine Promotion Rules a Minefield

By Published On: April 11, 2023

A recent legal case provides some interesting insight into how governmental regulatory agencies, including the national regulatory agency the Alcohol and Tobacco Tax and Trade Bureau (TTB) and the myriad state alcohol beverage control boards (ABCs), enforce marketing and social media promotions executed by wineries and their wholesalers and importers.

Last year, California’s ABC board choose to enforce one of the wine industry’s seminal Tied House provisions, which were instituted at the repeal of Prohibition in 1933 and are intended to create a level playing field for all sales tiers and entities in the wine and spirits business.

Read the article by Wine Searcher here.

About the Author: Staff

Avatar photo
The Wine Bulletin keeps up with trends and topics for the wine industry.