Video Tutorial: How Wine Professionals Can Build Their Customer Base Through Custom Audiences

By Published On: August 5, 2020

Are you ready to finally get in front of people on social media that will likely convert into customers for your wine business?

Well, you can do this by creating Custom Audiences. Today’s digital advertising Laser Lesson — Hosted by Tony Rulli, CEO of Intentional Spark (and advertising guru!) — will walk you through the fundamentals of Custom Audiences on Facebook and Instagram.

To put it simply, a Custom Audience is a type of audience you can create to help build your reach. It’s made of information – called “identifiers” – you’ve collected about your existing customers that you can then utilize to advertise to these individuals, as well as new customers for your business.

So many business owners don’t know how VAST the targeting options are in the Facebook Manager, and we are going to give you a preview on all the possibilities in the video below.

This is a great video to watch if you are already running Facebook or Instagram ads, or looking to run ads on social media. In this tutorial, we will show you how to target people on Facebook and Instagram that are already engaging with you — i.e. engaging with you on social media, are on your email list, in your wine club, previously purchased your wine, visited your tasting room, etc.

Plus, this video includes example audiences that you can set up within the Facebook Ads Manager and gives you ideas for all the different people you can target for your ad campaigns that are likely to become new and/or recurring customers!

Finally, we also show you a super powerful tool: How to create “Lookalike Audiences” within the Facebook Ads Manager that will help you attract new customers that are similar to your current fans, customers, and club members.

By the end of this video, you should have a solid understanding of how to target people on Facebook and Instagram that are already engaging with your business, and how to turn them into lifelong customers. Let’s dive in…

This is a quick video, but we are happy to chat via email or hop on a call to walk you through how to set up Custom Audiences unique to your wine business. Please contact us at with any questions you may have about Custom Audiences or your current marketing strategy. We promise we will respond… Cheers! :

About the Author: Meg Rulli