Credit: Noisy Water Winery When economic headwinds battered the Riddle family’s T-shirt printing business in Ruidoso, New Mexico, in the late 2000s, Rick Riddle and Mary Jo Piedmont faced a crossroads. Their small-town enterprise, once thriving with souvenir designs for tourists visiting the nearby Sierra Blanca peaks, struggled to stay afloat. Rather than retreat, they chose to reinvent—channeling their entrepreneurial grit into a venture that celebrated New Mexico’s identity. In 2009, they transformed their print shop into “The Cellar Uncorked”, a cozy wine bar spotlighting exclusively New Mexican wines. This marked their first step into the wine world—a [...]