Tasting rooms are reopening across the country, and early signs indicate that consumers are ready to visit. But it’s clear that visits to wine country won’t be the same as they were before the Covid-19 pandemic arrived. With heightened sanitation protocols to social distancing measures, it’s imperative to maintain an atmosphere of relaxation and fun alongside the need to protect the health and safety of winery team members and guests.
The new restrictions also bring financial challenges: if you can only see half as many guests as before, how can you ensure your business remains profitable?
In this post, we outline five areas to consider as you prepare your winery for reopening including tips on how to use new requirements to your advantage and set your winery up for DTC success in the long run:
- Leverage Outdoor Space with Mobile Point of Sale
- Promote Online Sales in the Tasting Room
- Use Reservations for More than Just Calendaring
- Go Contactless with Payments
- Communicate Clearly
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