Supporting independent craft wineries.

1410, 2020 Small Wineries Lead The Charge In Craft Wine Movement

By |October 14, 2020|Categories: Featured, News|

Two years ago when we first covered the Craft Wine Association, it was just started to bud. The group had less than a dozen wineries, but unlimited enthusiasm from CEO and founder Carole Lawson. The CWA has now blossomed with more than 55 wineries in locations from coast to coast in the US.

209, 2020

Webinar: Using Seasonal Content To Grow Your Brand

By |September 2, 2020|Categories: Featured, Marketing and Sales, News|

Watch the replay of this webinar on using seasonal advertising to grow your brand featuring Laurie Milliotte with hosted the webinar on August 27, 2020.

1008, 2020

Webinar: Closing Tasting Room Sales by Elizabeth Slater

By |August 10, 2020|Categories: Featured, Industry, News|

Always alert to the best new trends in the wine business, Elizabeth (or "E" as she is widely known) has become the recognized authority on customer engagement and experience-based sales. Her new series of seminars and workshops, tightly focused on these concepts, are now available to wineries and winery associations throughout North America. 

408, 2020

Webinar: SEO Basics for Wineries

By |August 4, 2020|Categories: Featured, Marketing and Sales|

This webinar provides an overview of the basics of Search Engine Optimization (SEO) for wine industry businesses with Becca Keyes from Kalyapy & Co. Basic topics will include fundamentals, goals, and terminology. hosted the session on July 30, 2020. 

2807, 2020

Webinar: Grow Your DtC Sales With

By |July 28, 2020|Categories: Featured, Marketing and Sales|

Join Theresa Dorr from Vinoshipper to learn more about one of the fastest-growing DtC solutions in the wine industry. She covers topics like compliance, insurance, managing an online wine club and more. hosted the webinar on July 23, 2020.

2007, 2020

Webinar: Easy Steps For Creating Marketing Content

By |July 20, 2020|Categories: Featured, Marketing and Sales|

Join us for an on-demand tutorial on how to easily and inexpensively create great marketing content for your winery! In this webinar we go over different types of content such as photos, videos, graphics and surveys as well as how to optimize the different types of content for both Facebook and Instagram.

1906, 2020

Webinar: June 25th @ 9:30 AM – Kick Start Your Social Media With Intentional Spark!

By |June 19, 2020|Categories: Featured, Industry, Webinar|

Join on June 25th at 9:30 to talk social media strategy and advertising with Tony and Meg Rulli from Intentional Spark!

1606, 2020

Webinar: CraftWine.Org hosts virtual interview with Export-Import Bank of the United States

By |June 16, 2020|Categories: Webinar|

On June 3, 2020, CraftWine.Org hosted a virtual interview with Export-Import Bank of the United States (EXIM) to share tools and advice to small wineries interested in exporting their products. EXIM is a U.S. government agency that supports American jobs by facilitating the export of U.S. goods and services. To do this, they provide businesses with protection from the risks of exporting, allowing them to export fearlessly.  Watch the hour-long video below:   Speakers included: Carole Lawson CEO/Founder CraftWine.Org Carole is a graduate of the International Culinary Center Intensive Wine Studies program, completed her master’s work in Marketing Management with [...]

1004, 2020

Statement in Support of Wine Retailers by the Craft Wine Association

By |April 10, 2020|Categories: Wine Retailers|

The Craft Wine Association agrees with the National Association of Wine Retailers that we must all work together, small wineries and large producers, to modernize the industry’s approach to wine distribution.

2901, 2020

Terragena Vineyard- Sustainability Blended with Adventure in Humboldt County

By |January 29, 2020|Categories: Marketing and Sales|

Terragena  Vineyard, located near Humboldt Redwoods State Park and about a 30 minute drive from Myers Flat or  Miranda in Humboldt County, California, is a c...

1910, 2019

Craft Beverage Expo – A Conference That Matters

By |October 19, 2019|Categories: Industry|

I know. We all get tons of invites to conferences and events, every one of them saying this is the most important event of the year, heck, maybe the decade. I have gone to several that promised to change my entire life only to leave disappointed. Most of the time the stroke is too broad, the conversation too high level for any of it to be actionable.

2907, 2019

From Tolenas With Love

By |July 29, 2019|Categories: Featured|

Lisa Howard saw first hand the challenges and hardships her parents had to endure to ultimately find their true calling and passion in working the land in Suisun Valley.  At a very young age, Lisa was exposed to the stresses of overhauling a property and the hard work that goes along with farming. Steve and Linda Tenbrink (Lisa's parents) would eventually go on to build their own winery.

806, 2019

Le Mulet Rouge: From Architecture to Viticulture

By |June 8, 2019|Categories: Industry|

Our story begins a mile high above the ground in Denver, Colorado where Randy and Tracy Hart (also husband and wife) along with Jody Yehle were putting in long hours at a mid-sized architectural firm while on the weekends could be found making their own wine while also trying a variety of wines from around the world, enjoying the fruits, or in their case, specifically, the grapes of their labor.

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