Two years ago when we first covered the Craft Wine Association, it was just started to bud. The group had less than a dozen wineries, but unlimited enthusiasm from CEO and founder Carole Lawson. The CWA has now blossomed with more than 55 wineries in locations from coast to coast in the US.
Always alert to the best new trends in the wine business, Elizabeth (or "E" as she is widely known) has become the recognized authority on customer engagement and experience-based sales. Her new series of seminars and workshops, tightly focused on these concepts, are now available to wineries and winery associations throughout North America.
This webinar provides an overview of the basics of Search Engine Optimization (SEO) for wine industry businesses with Becca Keyes from Kalyapy & Co. Basic topics will include fundamentals, goals, and terminology. CraftWine.org hosted the session on July 30, 2020.
Join Theresa Dorr from Vinoshipper to learn more about one of the fastest-growing DtC solutions in the wine industry. She covers topics like compliance, insurance, managing an online wine club and more. CraftWine.org hosted the webinar on July 23, 2020.
Join us for an on-demand tutorial on how to easily and inexpensively create great marketing content for your winery! In this webinar we go over different types of content such as photos, videos, graphics and surveys as well as how to optimize the different types of content for both Facebook and Instagram.
On June 3, 2020, CraftWine.Org hosted a virtual interview with Export-Import Bank of the United States (EXIM) to share tools and advice to small wineries interested in exporting their products. EXIM is a U.S. government agency that supports American jobs by facilitating the export of U.S. goods and services. To do this, they provide businesses with protection from the risks of exporting, allowing them to export fearlessly. Watch the hour-long video below: Speakers included: Carole Lawson CEO/Founder CraftWine.Org Carole is a graduate of the International Culinary Center Intensive Wine Studies program, completed her master’s work in Marketing Management with [...]
The Craft Wine Association agrees with the National Association of Wine Retailers that we must all work together, small wineries and large producers, to modernize the industry’s approach to wine distribution.
It’s common that many winemakers’ have similar motivators that fuel their passion. For Scott Nelson, it was the art, science, and process (not to mention the food and wine pairings) that hooked his interest and hobby.
I know. We all get tons of invites to conferences and events, every one of them saying this is the most important event of the year, heck, maybe the decade. I have gone to several that promised to change my entire life only to leave disappointed. Most of the time the stroke is too broad, the conversation too high level for any of it to be actionable.
Lisa Howard saw first hand the challenges and hardships her parents had to endure to ultimately find their true calling and passion in working the land in Suisun Valley. At a very young age, Lisa was exposed to the stresses of overhauling a property and the hard work that goes along with farming. Steve and Linda Tenbrink (Lisa's parents) would eventually go on to build their own winery.
Our story begins a mile high above the ground in Denver, Colorado where Randy and Tracy Hart (also husband and wife) along with Jody Yehle were putting in long hours at a mid-sized architectural firm while on the weekends could be found making their own wine while also trying a variety of wines from around the world, enjoying the fruits, or in their case, specifically, the grapes of their labor.