Spring 2020 saw a tremendous increase in online wine sales as tasting rooms across the country shuttered due to Covid-19. In fact, DTC ecommerce sales grew 340% YoY. With more consumers now accustomed to buying products from toilet paper to cheese to alcohol online, what does this mean for your winery going forward?

Even as tasting rooms reopen, the affinity for online shopping is unlikely to disappear, and there are many reasons besides the pandemic that make ecommerce sales an attractive growth driver for your long-term business success.

In this post, we dig into three key things we learned from online DTC wine sales this spring, and share tips and case studies to help your winery benefit from these big market changes.

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